Interflora cheers up glum Twitter users

Interflora has launched a social media campaign designed to cheer up Twitter users by sending them flowers.

Interflora: saying it with flowers via Twitter
Interflora: saying it with flowers via Twitter

The flower delivery brand has appointed We Are Social to handle its social media strategy, in a bid to strengthen its relationship with online communities.

As part of the campaign, Interflora is monitoring Twitter, to find users that it believes might need cheering up. It then contacts them directly to get their postal address and sends a bouquet of flowers as a surprise.

Adam Hart, online marketing manager at Interflora, said: "At Interflora we are focused on exceeding people’s expectations and delivering a personal, trusted service that will brighten up their day."

Simon Collister, account director at We Are Social, said the campaign "dovetails perfectly with the brand’s values".

He added: "Interflora understands that to operate successfully in social media, you need to listen to people’s needs and respond in a human, empathetic way."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published