Subway 'sideways' by McCann London

Directed by Jared Eberhardt and produced by Partizan, the 30" ad is shot in a single sideways take and uses six actors for eight roles across a series of visually diverse sets.

The TV ad takes consumers on an interactive journey aiming to get across that Subway does things a bit differently. The ad will run for four weeks on all major Sky, digital and terrestrial channels, including ITV, Channel 4 and Sky in the UK as well as RTE1, RTE2 and TV3 in the Republic of Ireland.