The new campaign, called "Forget everything you know about flying", created by Albion, launches on October 11 across digital, outdoor and press.
It will promote the brand's innovations in seating and interiors, as well as the service it offers customers. The campaign will run for eight weeks.
Air New Zealand is also offering "enhanced beds" designed to turn into seats, fresh food cooked onboard, and the provision to order snacks on demand.
The campaign is in complete contrast to Air New Zealand's racy 2009 campaign that showed staff in the nude and wearing only body paint that resembled their regular uniforms.