Deadline looms for Google YouView challenge

YouTube owner Google has yet to lodge a legal complaint about the YouView brand, despite speculation it plans to challenge the use of the name, with just days remaining for formal challenges to be made.

Deadline looms for Google YouView challenge

Parties wishing to lodge a formal complaint about the YouView brand, unveiled as the name for the internet TV consortium previously known as Project Canvas, have until the end of next week (22 October) to register opposition.

A spokesman for the Intellectual Property Office, which will deal with any complaints, said the internet giant was yet to make a notice of threatened opposition or lodge a formal complaint.

YouView is joint venture between the BBC, ITV, Channel 4, Channel Five, BT, Talk Talk and Arqiva to provide free and paid-for internet-connected TV through TV sets by the first half of next year.

It is already facing the possibility of scrutiny from media regulator Ofcom, which has received a complaint from Virgin Media that YouView is anti-competitive, as well as a number of calls to look closely at the service from organisations including advertisers trade body ISBA.

Speculation that Google would challenge the name due to the close resemblance to its video platform YouTube, has been heightened by the internet giant’s refusal to comment on the matter and suggestions from lawyeres it could have a case.

The only party that has indicated it may make a complaint about copyright infringement is Cheltenham-based telecoms provider Total Limited, which has an online billing platform called YouView.

The reasons for Total’s notice of threatened opposition have not been confirmed as the company is yet to lodge a formal complaint, known as a TM7.

Google again declined to comment on whether it was planning to lodge a complaint before the deadline. Total did not responded to a request for comment by the time of publication.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published