LV= group marketing chief departs role

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LV=: group marketing director David Radford departs
LV=: group marketing director David Radford departs

LV= group marketing director David Radford has left the insurance company without having a job to go to.

The former Barclays marketer oversaw all brand activity across the group, which is split into several divisions, including general insurance and life. He left two weeks ago.

According to an LV= spokeswoman, marketing is to be aligned into the individual business areas, and as a result Radford has opted to ‘seek new challenges’ away from the insurance company.

Radford joined LV=, known at the time as Liverpool Victoria, in 2002 as head of brand communications. During his tenure he played a significant role in the organisation’s rebrand to LV=. Earlier this year, Radford also led the development of LV=’s biggest prime-time TV ad push to date, which highlighted the insurer’s mutual status.

Prior to joining LV=, Radford spent six years as marketing communications director at Barclays. He had previously operated as UK marketing director for Canadian brewer Labatt.

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