LV= group marketing chief departs role

LV= group marketing director David Radford has left the insurance company without having a job to go to.

LV=: group marketing director David Radford departs
LV=: group marketing director David Radford departs
The former Barclays marketer oversaw all brand activity across the group, which is split into several divisions, including general insurance and life. He left two weeks ago.

According to an LV= spokeswoman, marketing is to be aligned into the individual business areas, and as a result Radford has opted to ‘seek new challenges’ away from the insurance company.

Radford joined LV=, known at the time as Liverpool Victoria, in 2002 as head of brand communications. During his tenure he played a significant role in the organisation’s rebrand to LV=. Earlier this year, Radford also led the development of LV=’s biggest prime-time TV ad push to date, which highlighted the insurer’s mutual status.

Prior to joining LV=, Radford spent six years as marketing communications director at Barclays. He had previously operated as UK marketing director for Canadian brewer Labatt.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published