Microsoft Advertising hires vice-president of global marketing

Microsoft Advertising has appointed Marc Bresseel as its first vice-president of global marketing.

Bresseel, who has been at Microsoft Advertising for 14 years, moves from his current role of vice president for global agencies.

He will be in charge of developing brand and partner relationships across all of Microsoft’s properties with a particular focus on Bing, Xbox and Windows Phone 7.

He will report to Microsoft corporate vice president for global ad sales and strategy, Carolyn Everson.

Microsoft launched its Windows Phone 7 system on Monday and announced that  it would be rolling out the ‘biggest TV  marketing campaign in the history of the mobile business' to promote it.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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