Aviva 'you are the big picture' by AMV

Campaign Work, Wednesday, 13 October 2010 12:43PM

Aviva is projecting giant portraits of its customers on to landmark buildings in six cites around the world as part of a new campaign.

The process begins in London then Warsaw, Paris and Singapore, followed by Dehli and Mumbai. Buildings including Sea Containers House in London will act as a canvas for the images.

The activity supports a press campaign that tells individual stories of how customers were helped out of stressful situations through a quick insurance service from Aviva.

People can upload their photograph at www.youarethebigpicture.com or via the Aviva Facebook page. For the first 250,000 photos uploaded by the public, Aviva will donate £1 per image to Save the Children. A short film is then generated for each user uploading their picture, they can then download or share their personalised film.

You can view a video generated through the website above.

This article was first published on Campaign Work


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