Agency: Fallon London
campaignlive.co.uk, Friday, 08 October 2010 12:00AM
Once again, golf's Ryder Cup provided amazing tension and Sky's coverage, barring a slip-up over releasing incorrect details of the final day's line-up, was slick and informed. Some viewers complained that the new 3D option gave them headaches but that probably had more to do with spending hours in front of a screen without a break than anything else and, in HD at least, the action looked tremendous. It's just a shame that the sponsor Citi didn't make more of the idents around the coverage.
Roger McGough's response to the Tube strike
London commuters were again hit by Bob Crow's decision to lead RMT members out on strike. But the Liverpool poet has come up with a poem for National Poetry Day (today) that just about turned our scowls into mere grimaces. The theme of this year's poetry day is, appropriately enough, "home" and McGough's poem is entitled A Striking Soliloquy:
Be interesting to see if TfL run these as part of its Poems on the Underground series.
JCDecaux's Kellogg's Cornflakes M4 Torch
Cautious clients and diminished investment revenue has meant that media innovation has been thin on the ground recently. But Posterscope and Carat, along with JCDecaux, provided a startling campaign using the M4 Torch, that transformed the recently upgraded landmark site into a 23-metre-high 3D box of Kellogg's Cornflakes.
Sunday-night drama on ITV
Not since the days of Cracker and Prime Suspect has ITV managed to appear to own Sunday nights. While not quite there yet, it has had an admirable run of successful dramas, most recently with Downton Abbey, produced by the NBC Universal-owned Carnival. This followed the success of one-off dramas such as U Be Dead and Bouquet Of Barbed Wire. The decision by Peter Fincham to retire old formats, such as Heartbeat, appears to be paying off and it's good to see some ambition from ITV1 as it goes head-to-head against BBC1 every weekend.
AND ONE THING WE DON'T ...
For a show that was "lazy", "cheesy" and "crap" (to quote the Daybreak editor), GMTV was still a bigger draw for viewers than its supposedly slick, modern replacement. Amazingly, given how lazy people's breakfast viewing repertoire is, the investment in the set and the hiring of Adrian Chiles and Christine Bleakley, Daybreak is also losing share of the crucial housewife with children demographic. Less of the weary "banter" between Chiles and Bleakley and more lively journalism is surely required if Daybreak isn't to go the same way as RI:SE (remember that?).
This article was first published on campaignlive.co.uk