ZenithOptimedia to split in half in dramatic restructure

ZenithOptimedia, the original home of the modern media agency, is believed to be heading for a dramatic split following a restructure at group level that also leaves Zed's future in doubt.

ZenithOptimedia to split in half in dramatic restructure
ZenithOptimedia to split in half in dramatic restructure

Publicis Groupe created ZenithOptimedia in 2003 through a controversial merger of the media planning departments of Zenith Media and Optimedia networks.

According to sources, Stephen Farquhar is set to become managing director of Zenith and Mark Howley will become managing director of Optimedia.

Read more about the ZenithOptimedia split here.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published