ELC 'let the fun begin' by Karmarama

Karmarama’s creative directors, Sam Walker and Joe De Souza, along with creative team Tom Woodington and Robin Temple, have created two 30-second spots, ‘Cowboy’ and ‘Swampsterz’.

The ads, directed by Hank Perlman of production company Hungryman, feature a toy ‘spokesperson’ trying to deliver a brand message, but who keeps being interrupted by a child playing with Early Learning Centre toys.

The voiceover is provided by Dana Carvey, who played Garth in Wayne’s World.