Vodafone extends McLaren F1 sponsorship

Vodafone has extended and expanded its headline sponsorship of the McLaren Formula 1 team for two more years until 2013.

Vodafone:  extends McLaren F1 sponsorship
Vodafone: extends McLaren F1 sponsorship

The deal expands Vodafone's role as mobile partner to total communications partner. This covers mobile and broadband networks, content and communications services and associated devices.

The previous five-year contract was due to finish at the end of the 2011 season.

Ron Dennis, executive chairman of McLaren Group and McLaren Automotive, said: "The success that Vodafone McLaren Mercedes has enjoyed since our two companies' partnership began in 2007 has been prodigious."

Vodafone has sponsored the McLaren team, which consists of British drivers Jenson Button and Lewis Hamilton, since 2007, and was until last year the sponsor of the England cricket team.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More