Kia 'Keith, Ian & Andy' by David & Goliath

Sponsorship idents will run around ITV’s coverage of the FA Cup and features three characters, Keith, Ian and Andy.

The friends are shown driving to football matches in a Kia Sportage and viewers can then follow updates from the fans on Facebook.

In addition there is a print and OOH campaign which aims to show the more adventurous side of the new Sportage model.