EasyJet campaigns against air passenger duty tax

Low cost airline easyJet has launched a new ad today in its latest campaign against the rise in Air Passenger Duty (APD).

EasyJet: campaigns against air passenger duty tax
EasyJet: campaigns against air passenger duty tax

The print ad features the headline "Guess who pays no tax?" and shows two images of air passengers underneath.

One picture shows a businessman in front of a chartered jet with the caption: "No air tax", while the other picture shows a family of four, with the caption "Pays air tax".

The ad is featured in today's Times, Guardian and Telegraph newspapers. It will run in national papers until Monday (1 November), when the rise in APD comes in to effect.

EasyJet customers will have to pay an extra £12 per flight to travel within Europe. The airline says that the latest rise means the tax has increased by 140% since 2007. Cargo and chartered planes do not pay APD.

Carolyn McCall, chief executive, easyJet, said: "The Government should reform Air Passenger Duty to make it fairer for the public and to encourage greener behaviour by airlines.

"APD is already higher in the UK than anywhere else in Europe and UK passengers and the environment would be better off if the tax was shifted from per person to a per plane tax."

APD is a government tax designed to offset the effect of carbon emissions on the environment from commercial aircraft. Individual passengers are taxed according to the number of miles travelled.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published