The ad was directed by Jonathan Glazer and was shot in north London.
The Argentinean Tango world champion and partner Manuela Rossi, the world number two, dance a specially choreographed routine, with a simultaneous set-up of over 20 different cameras following their every move.
The ad is accompanied by a high profile digital and social media campaign, with making of and behind the scenes footage.
The ad saw DDB UK and Glazer partnering for the first time since the award-winning Volkswagen Polo ‘protection’ spot in 1998. The ad was written by Dave Henderson and art directed by Richard Denney. The production company was Academy Films.