E.ON 'energy fit' by DLKW Lowe

A TV ad, directed by Jim Lefevre of Nexus Productions, features a pair of animated mice, voiced by Jim Broadbent and Mark Maier, who are displeased by the energy saving measures of humans, including the draft excluders limiting the mice’s access under the door.

The TV is part of a fully integrated campaign including radio, online, press and outdoor advertising.