Apple iPad crowned 'must-have' gadget for 2010

Apple's iPad was crowned Gadget of the Year by Stuff magazine and its readers at the title's annual awards held last night.

Apple iPad: Stuff magazine's gadget of the year
Apple iPad: Stuff magazine's gadget of the year

Apple's victory was cemented by the iPhone 4 winning in the Best Phone category.

The iPad was summed-up as "expensive and functionally limited," by Stuff editor Fraser Macdonald.

He said: "It is also quite gloriously indispensable and only making itself more so with the increasing number of apps and accessories. To see it is to want it, and that's why it's our gadget of the year."

The iPad triumphed against competition from the Amazon Kindle and Sky's new HD launch, which includes 3D, to win the award.

The Honda CR-Z took the Eco Gadget crown, because, according to Macdonald it  "is the first truly desirable, affordable hybrid".

Macdonald said: "It looks ace, goes fast, sends a positive message and gets an award."

Microsoft's Xbox Kinect motion capture gaming system won readers' votes for Innovation of the Year because it "lets you control your Xbox’s media as if you’re in Minority Report".

The full list of apps, games and other gadgets will be published in the January 2011 edition of Stuff.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published