Heinz 'containers' by AMV BBDO

Created by AMV BBDO, the spot aims to emphasise the extraordinary lengths people go to save their leftover baked beans. The ad, which broke during ITV’s X Factor last weekend, features shots of fridges where Heinz beans are stored in a range of containers from egg cups to saucers.

The campaign is supported by online and in-store activity. The copywriter was Mike Sutherland and the art director was Anthony Nelson. The production company was Rogue and post-production was by The Mill. The director was Sam Brown.