campaignlive.co.uk, Friday, 12 November 2010 12:00AM
"In its own twisted way, this dark, heavy metal version of 'cake' is the perfect foil to the sugary sweetness of its predecessor. It's the advertising equivalent of turning The Sound Of Music into a schlock horror movie and will give people a welcome break from the onslaught of anodyne Christmas ads."
The spot was written and art directed by Chris Bovill and John Allison. It was directed by Nick Gordon through Somesuch.
This article was first published on campaignlive.co.uk