It will feature separate collections of womenswear, menswear and accessories designed by Alber Elbaz, creative director at the luxury Parisian fashion house. Prices range from £14.99 to £149.99.
H&M has been producing collections in collaboration with famous fashion designers since 2004. Previous ranges have been designed by Karl Lagerfeld, Viktor & Rolf, Roberto Cavalli and Stella McCartney.
H&M also teamed up with shoe designer Jimmy Choo in November 2009 to launch a clothing and accessories collection.
The TV and print ads, designed in-house, launched last week with media planning and buying handled by H&M's 10-year roster agency, Universal McCann.
In September, H&M launched its first online shop, selling homewear as well as clothing.