Coca-Cola Piccadilly sign to feature Christmas tweets
Coca-Cola GB is giving people the chance to post messages on its London Piccadilly sign through Twitter.
The campaign, created by design agency Sedley Place, allows consumers to tweet their Christmas messages to the Twitter account, @cokezone, to be displayed on the Coke-owned ad sign.
Tweeters need to follow @cokezone and tweet a message for the Piccadilly site to the account.
People who have their tweets displayed will receive a direct message from Coca-Cola's account and their message will be shown on the sign five minutes later.
Tweets can also be viewed live on the brand’s engagement site, www.cokezone.co.uk/Piccadilly, via a webcam set up to film the sign.
Zoe Howorth, market activation director, Coca-Cola GB, said: "The Piccadilly sign provides Coca-Cola with a unique interactive platform and we're delighted that consumers can use it to spread their Christmas messages this year.
"This activation puts our fans at the heart of the activity, allowing them to engage and communicate with people everywhere."
The campaign runs until 23 December.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Project Manager - Business Analyst Salt £45000 - £65000 per annum + Benefits, London
- Technical Product Manager JV Recruitment £35000 - £45000 per annum, Benefits: Benefits, Skipton
- Qualitative Directors looking for innovative solutions Elizabeth Norman International $115000 - $150000 per annum + Bonus & Benefits, ShÃ nghÇŽi
- Senior Category Manager Better Placed Recruitment £45000 - £55000 per annum + Excellent Benefits, Maidenhead
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity