Fiat trials Auto Trader mobile ad format

Fiat has teamed up with Auto Trader to be the first advertiser to use its new mobile advertising format.

Auto Trader: smartphone app
Auto Trader: smartphone app

The floating ad format sits as an overlay at the bottom of the homepage of autotrader.mobi, which Auto Trader believes is less intrusive than mobile display ads.

When a user clicks on the ad, a new browser opens and displays the content within the Auto Trader mobile site.

The Fiat ad, created in-house by Auto Trader, showcases its vehicles to Auto Trader mobile users.

The car manufacturer's media agency Maxus planned and bought the campaign.

In September, Trader Media-owned Auto Trader rolled out a £2m campaign, with a TV ad by HMDG, to promote its mobile platform, which launched in October 2009.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More