Pick & Turkey league (03 Dec 2010)

campaignlive.co.uk, Thursday, 02 December 2010 05:07PM

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

Stella Artois Black 'the night chauffeur' by Mother

Stella Artois Black 'the night chauffeur' by Mother


Anne Cassidy can’t think of anything more cringe-inducing than immersive theatre, but after experiencing Stella Artois’ "The Night Chauffer", by Mother, she’s a convert: "I was bundled into a classic Citroën DS and driven round some back streets in Vauxhall by some crazy French dame who seemed to be caught up in some kind of love triangle. I thought to myself: ‘This kid is trouble.’ OK, so I’m not Sam Spade, but for around 20 minutes on a cold Monday night, I felt like I’d stepped into a film noir."


Sara Kimberley didn’t think you could get any worse than a glass of Lambrini until she saw its TV ad by BJL: "The ad is as unpalatable as the drink. It features silly girls and a token male butchering Gloria Gaynor’s I Am What I Am. The irony of the ad is that even the annoying girls don’t seem to want to drink Lambrini as none of them are seen holding a glass or being anywhere near a bottle of it. The strapline reads: ‘Lambrini girls just want to be original.’ If only the same could be said about its ad agency."


Pick and Turkey League 2010
Pick tally Agency Brand Campaigns
4 RKCR/Y&R  BBC Winter Olympics
    LG E4 Sponsorship
    Virgin Atlantic Feeling Good
    GHD Fairy Tales
1 Sid Lee  Adidas Star Wars range
1 Sky Creative  Sky Sports Cricket in South Africa
2 Wieden & Kennedy  The DCSF Dangers of alcohol
    Nike World Cup
1 Coy! And AMV BBDO  Creative Circle Ad land
1 Ogilvy  Football Association Anti-homophobia
1 Saatchi & Saatchi  Visa Football sponsorship
2 CHI & Partners  Drench Fish asault course
    Drench Cubehead
2 AMV BBDO  Dpt for Transport Motor bike road safety
    Camelot EuroMillions
7 Mother  Match.com Music shop
    Stella Artois Runaway piano
      The Night Chauffer
    Pot Noodle Dancefloor rap
    Ikea Happy Inside
    Ikea You'll always find me in the kitchen at parties
1 The Red Brick Road  Magners Straight
2 DDB London  Marmite Love/Hate
    Terry's Bang Bang
1 M&C Saatchi  Ribena Bursting with fruit
2 WCRS  The Sun Maybe
    SKY Broadband Little Red Riding Hood
4 Adam & Eve  John Lewis With you for life
    Phones4u Defence
    Fosters Mother-in-law
    Cadbury Fingers World Party
1 TBWA London  John Smith Peter Kay
1 Saatchi & Saatchi  Carlsberg World Cup
1 Brothers and Sisters  iPhone Museum app
1 MCBD  Hovis

Miss chief

1 Poke  Orange


2 Fallon  Eurostar



Mean Side

1 The Bank Peroni

Senza Tempo

1 Publicis  Renault

The Megane Experiment

1 Droga5  Puma

After Hours Athlete

1 The Red Brick Road  Thinkbox Dog's Home
1 Wieden & Kennedy  Nokia Dot


Karmarama  Early Learning Centre Let The Fun Begin


Turkey tally      
1 Beta  Thomas Cook The Redknapp's holiday
2 DLKW  Halifax employee radio station
    E.ON Cartoon family
2 Publicis Conseil  Renault zero emission cars
    Renault Chesney Hawkes
1 WCRS  Santander Current account
1 Chief TV Manchester  Butterkist Sharing it at home
1 Biscuit Films  Foxy Bingo You're the one that I want'
1 Beattie McGuinness Bungay  Confused.com Haunted by jeans
2 JWT New York  Smirnoff Party in the woods
     Wilkinson Sword Showers
2 The Red Brick Road  CreditExpert Best credit rating
     Tesco Christmas 2010
1 Euro RSCG  Peugeot Kris Meeke
1 Sid Lee  Adidas House party
1 MCBD  Waitrose Spring 2010 campaign
1 Wieden & Kennedy Portland   Nike Tiger Woods apology
McCann Erickson  MasterCard Bonnie Tyler
1 Bruce Dunlop & Associates  ESPN Top up TV
1 The Bank  William Hill Football fan
2 Ogilvy  Ford S-Max
    Ford Transit Still loading…
2 AMV BBDO  Mars John Barnes rap
    BT Stunned silence
1 Grey  Pringles Peter Crouch
1 Fallon  SeeSaw Barber shop
1 Quiet Storm  Viva TV channel
2 Karmarama  Nintendo Nintendo DS
    Nintendo Nintendo DS: Jedward
2 In-house  SodaStream Re-launch campaign
  In-house  Confused.com Confused
1 Inferno  Keep Britain Tidy Bend over
1 M&C Saatchi  TFL Tube or False?
1 Da Costa & Co  RetarDex Refreshingly, reassuredly
1 Sominex in-house  Sominex Sheep
1 Berlin Cameron  Amazon Kindle Beach
2 Crispin Porter + Bogusky  Burger King The King
1 McCann Barcelona
Nesquick ‘They only grow up once’
     Microsoft Windows 7 My Idea: James
1 Beta  JackpotJoy Queen of Bingo
1 Bartle Bogle Hegarty  Bailey's Birthday
1 Leagas Giovanni Rana Tim & Sophia
1 BJL Lambrini Silly Girls

This article was first published on campaignlive.co.uk


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