Three joins iPad contract battle

Mobile operator 3 has matched Orange and T-Mobile's pricing on iPad contracts as the final Christmas rush begins.

Ipad contracts: 3 joins the festive rush
Ipad contracts: 3 joins the festive rush

Everything Everywhere brands Orange and T-Mobile launched the first bundled iPad deals last month, with both brands selling 2010's 'must-have' gadget for £199 with a 24-month, £25 subscription.

The Apple tablets normally sell for up to £700 and reducing the upfront cost by offering monthly price plans would more than double the chances of a sale.

While the 3 offer matches both T-Mobile and Orange on price, it includes a substantial data capacity improvement, with 15GB of data included, compared to just 2GB with Orange and T-Mobile.

Three last month struck a deal with News International to allow subscribers to bypass its paywalls for The Times and The Sunday Times for three months.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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