Diary: Turkey of the Week - BJL/Lambrini

campaignlive.co.uk, Friday, 03 December 2010 12:00AM

Sara Kimberley didn't think you could get any worse than a glass of Lambrini until she saw its TV ad by BJL:

"The ad is as unpalatable as the drink. It features silly girls and a token male butchering Gloria Gaynor's I Am What I Am. The irony of the ad is that even the annoying girls don't seem to want to drink Lambrini as none of them are seen holding a glass or being anywhere near a bottle of it. The strapline reads: 'Lambrini girls just want to be original.' If only the same could be said about its ad agency."

This article was first published on campaignlive.co.uk

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