Audi marketing director Peter Duffy moves to easyJet

Budget airline easyJet has hired Audi's top marketer Peter Duffy as its new marketing director.

Peter Duffy: Audi director moves to easyJet
Peter Duffy: Audi director moves to easyJet

Duffy joins in the New Year and will be responsible for all the company’s marketing activity across Europe. He will also sit on the airline management board.

Duffy will join the airline from his role of marketing director at Audi UK, which he has held since joining the company in 2007. Prior to this, he held a number of roles at Barclays, starting as the group product manager in 1994 and working his way up to the position of marketing services director.

He will work alongside the chief commercial officer, Dana Dunne, and will report directly to easyJet chief executive, Carolyn McCall.

The airline's marketing department is currently headed up by a group of marketing managers, who will now report directly to Duffy.

McCall said: "Peter's depth and breadth will be invaluable and he has particular expertise in customer insight and the use of CRM, which will add real value to our business. 

"EasyJet is a great brand and there is significant opportunity to build the brand in our core European markets, making easyJet Europe's leading short-haul carrier."

 

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published