By Katherine Levy, campaignlive.co.uk, Tuesday, 14 December 2010 01:55PM
The IPG agencies won the account following a closed pitch with the full-service, Bath-based incumbent, Attinger Jack. As well as the £5m UK business, the win may include future work for markets in France, Germany and Belgium.
David Attinger, managing director of Attinger Jack, said: "I will definitely miss Jacqui Stefanov (managing director, Tempur UK) as a client, she was great."
The agencies’ first responsibility will be a new TV campaign designed to increase awareness and perception of the Tempur brand, and drive in-store trials across the UK.
McCann Erickson will create 30-second TV spots, which UM will plan to air across multiple TV channels or four weeks in the post-Christmas sales period.
This article was first published on campaignlive.co.uk