McCann Erickson and UM win £5m Tempur mattresses account

By Katherine Levy, campaignlive.co.uk, Tuesday, 14 December 2010 01:55PM

Sister agencies McCann Erickson and UM London have won the £5m creative and media planning and buying business for premium-priced mattress and pillow brand, Tempur.

Tempur: McCann Erickson and UM win £5m media business

Tempur: McCann Erickson and UM win £5m media business

The IPG agencies won the account following a closed pitch with the full-service, Bath-based incumbent, Attinger Jack. As well as the £5m UK business, the win may include future work for markets in France, Germany and Belgium.

David Attinger, managing director of Attinger Jack, said: "I will definitely miss Jacqui Stefanov (managing director, Tempur UK) as a client, she was great."

The agencies’ first responsibility will be a new TV campaign designed to increase awareness and perception of the Tempur brand, and drive in-store trials across the UK.  

McCann Erickson will create 30-second TV spots, which UM will plan to air across multiple TV channels or four weeks in the post-Christmas sales period.


This article was first published on campaignlive.co.uk

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