Unicef reviews global ad account
Unicef, the international charity that protects the rights of children, is holding a review of its global advertising account.
Agencies pitched last week and the winner will produce a global concept as Unicef looks to create a universal brand message as part of its regular giving proposition.
In the UK, the charity currently works with a number of agencies, including Abbott Mead Vickers BBDO (AMV), Rapp, Krow and Watson Phillips Norman.
Internationally, Unicef also uses TBWA\Chiat\Day LA and Droga 5.
Earlier this year, AMV created a short film for Unicef for the charity's "Put It Right" initiative.
The initiative aimed to inspire action to protect the rights of children around the world. Radiohead showed their support for the campaign by offering their track ‘Videotape’ as a soundtrack to the film.
Unicef was unavailable for comment.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Executive air recruitment Up to £22K (dependent on experience) plus benefits and bonuses, Central London
- Client Account Manager Content is King c. £25k per annum dependent on experience, SW1
- Shopper Marketing Manager Ball & Hoolahan £45,000 + CA + benefits, South East
- Senior Brand Manager - Drinks Ball & Hoolahan £48,000 + CA + benefits, South East
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%