DDB's Woodford joins Skillset
Skillset, the government-backed skills and training group, has appointed DDB UK's chairman and chief executive Stephen Woodford to its board.
Woodford, who is also president of the National Advertising Benevolent Society (Nabs) and former president of the IPA, bring almost 30 years of advertising experience to the role.
The 51-year-old will serve as the voice of the advertising industry on Skillset, helping to address the skills issues the industry faces today, and in the future.
His appointment comes at the start of 2011, a year in which product placement is expected to arrive on British TV, the Advertising Standards Authority increases its remit to include online, and the industry faces increasing challenges around government restrictions and censorship.
Stewart Till, Skillset’s incoming chair, said: "We are extremely happy to be welcoming such an accomplished member of the advertising industry to our board. We look forward to Stephen’s voice being added to the discussion about the future of skills in our industries."
Janet Hull, the IPA’s director of marketing, said: "Skillset definitely has the ear of government on the skills agenda. We are working together to define skills gaps, expand our links with higher education, and join forces with other creative sectors – TV, film video gaming, online publishing – to help improve the talent pool from which we all draw."
This article was first published on campaignlive.co.uk
- Social and Content Director - Client-side! Ultimate Asset £75000 per annum + benefits, Hammersmith and Fulham
- Digital Planner - Shopper - Retail / FMCG - paying to £40k Fill Recruitment to £40k plus top benefits, including a 20% bonus opportunity, London (Greater)
- Freelance Designer Source £150 - £250 per day, London
- Planner - Shopper / Integrated agency / Recent award winner - to £50k Fill Recruitment to £50k plus superb benefits, London (Greater)
- Sales Manager - OOH/Major Event Sponsorship Ultimate Asset £30000 - £40000 per annum + Uncapped Commission, London
- The man who made Grey matter
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
- Yorkshire Tea launches £5 million campaign
- Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer
- Heineken selects Publicis Worldwide to be lead global creative agency
- Beacons installed on 500 London buses by Exterion Media