Toyota launches TV ad starring Supergrass singer Gaz Coombes

By Alex Brownsell, campaignlive.co.uk, Thursday, 23 December 2010 11:00AM

Toyota has unveiled a new TV ad for its Yaris model starring former Supergrass frontman Gaz Coombes.

The ad, by Saatchi & Saatchi, features a young couple shopping in the snow. The male character spots his musical hero Coombes and asks his girlfriend to take a picture of the two of them but she only manages to capture their legs.

It then cuts to an event that occurred two days earlier. The boyfriend is climbing into his partner’s Toyota Yaris and reaches for the radio to turn up Supergrass' 90s hit single 'Pumping On Your Stereo'. He smears buttery fingers all over the car, thereby insinuating she deliberately sabotaged the photograph.

The ad cuts to the endline, "Yaris. Treat it with respect."

Read an exclusive interview with Britpop star Coombes about his participation in the ad.

This article was first published on campaignlive.co.uk

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