RAF Tea for heroes in ad push

By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Thursday, 23 December 2010 12:39PM

The Rare Tea Company is launching a viral ad campaign for its Royal Air Force tea range, to celebrate the 70th anniversary of the Battle of Britain.

RAF Tea: Alexander Armstrong promotes brand for The Rare Tea Company

RAF Tea: Alexander Armstrong promotes brand for The Rare Tea Company

Created by agency Watermill, the three viral ads feature comedians Armstrong and Miller’s Alexander Armstrong addressing the camera in the manner of a 1940’s information film.

The ads use footage of flying Spitfires and cannons being fired, while Armstrong says: "Drink RAF Tea and stand up for our chaps who shot all those Fokkers out of the skies."

The special-blend tea will be sold in Sainsbury’s and 10% of the retail price will go to the RAF Association Wings Appeal, as well as the RAF Museum.

Henrietta Lovell, founder of The Rare Tea Co, said: "It’s a bespoke blend – a really old school British leaf tea, a traditional brew of the like we haven't seen for many years.

"The RAF asked me to make this bespoke blend on a larger scale."

Golden tickets have been placed in selected tins, offering a range of prizes, incliuding a flight in a Spitfire and dinner with a Battle of Britain veteran.

This article was first published on campaignlive.co.uk

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