FA to pay out £500,000 to Fiat

The Football Association (FA) has been forced to pay out as much as £500,000 compensation to Fiat, after prematurely ending its commercial deal as its official car supplier.

The FA: payout to Fiat after ending commercial deal
The FA: payout to Fiat after ending commercial deal

The FA has signed a three-and-a-half-year deal with rival car brand Vauxhall to become headline sponsor of the England team, thus causing a conflict of commercial partners.

The FA did not disclose specific financial details of the amount it had to pay to Fiat, which signed a four-year deal with the FA to be its official car supplier in February 2010. Reports suggest the figure is as much as £500,000.

Vauxhall is due to sign sponsorship agreements with the three other home nations, Scotland, Wales and Northern Ireland.

The FA confirmed it had exited its agreement with Fiat. Fiat was unavailable for comment.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published