The new year is barely under way but Beta is already up to its old tricks. Never content with trying to bring in new business in the conventional ways, Messrs Lace, Campbell and co are aiming to capitalise on January sales fever by offering a deal of their own - 50 per cent off all new client fees.
And to promote the offer, Beta has placed a huge sale sign in the window
of its office, which it hopes will catch the eye of any client eager to
strike a cut-price deal. Well, at least it makes a change from clients
halving their fees.