TalkTalk slashes jobs in bid to improve customer service

TalkTalk is promising to improve customer service with a restructure that will simplify its operations but result in the loss of 580 out of 4,500 jobs.

TalkTalk: promises to improve customer service
TalkTalk: promises to improve customer service

The company recently broke telecoms regulator Ofcom's rules by billing customers for services after they cancelled their contracts.

New chief executive Dido Harding said the restructure was designed to address duplication arising from TalkTalk having "effectively grown as three separate businesses serving the consumer and b2b markets, supported by a network division, each with its own IT, HR and finance function".

Its business-to-business division Opal will be rebranded TalkTalk Business.

Much of the company's growth has come from the acquisitions of AOL's ISP business and Tiscali UK.

A spokeswoman was unable to say at this stage how many of the job losses will come out of the marketing function.

She said the company would remain an investor in internet-connected television service YouView and the restructure would not affect TalkTalk's sponsorship of TV show 'The X Factor'.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published