Pitch Update: Halifax, Weetabix, Tourism Ireland, Dyson, BMW, Bulgaria Tourism
campaignlive.co.uk, Friday, 28 January 2011 12:00AM
Moneysupermarket.com, the price comparison site currently airing a campaign featuring John Prescott and Jedward, has drawn up a strong pitchlist following Dare's decision not to repitch for the account.
Bartle Bogle Hegarty, Mother, TBWA\London and Wieden & Kennedy will compete for the £25 million business in a process run through the AAR.
The Halifax pitch is now a head-to-head between Adam & Eve and Rainey Kelly Campbell Roalfe/Y&R after Abbott Mead Vickers BBDO pulled out of the process just a fortnight before the main set of pitches are due to take place. The agency claims that its withdrawal is down to the fact it has already won BlackBerry, EDF Energy and East Coast Trains this year, and needs to dedicate some time to bedding those businesses down. It remains to be seen whether the account will be consolidated into RKCR/Y&R alongside the Lloyds bank business.
Weetabix has finally chosen the shortlist of agencies that will vie for its £10 million advertising account. The lucky four are Saatchi & Saatchi, RKCR/Y&R, BBH and the incumbent, WCRS. The pitch is due to take place at the end of February.
The Tourism Ireland pitch, which kicked of last year, is moving at a very slow pace. Not surprising when you consider the political/economic situation in the country at the moment and the fact that there's about to be an election. The tourism board is holding a meeting at the end of next week to consider submissions and whittle the competing agencies down from six to three or two. The decision is still some way off, though, and may not be made until March or April.
The £35 million pan-European AMD advertising pitch has been delayed for a few weeks following the resignation of the company's chief executive. However, the company is hoping that the situation will not de-rail the process too badly, and either GyroHSR, OgilvyOne or Rapp is expected to be appointed to the business within the next few weeks.
Universal McCann, Starcom and the incumbent, Vizeum, have had to slam their brakes on the £27 million BMW media pitch as presentations have been delayed for at least one month. Rubbed from this week's diary, the German motoring company is due to come back with some dates for the end of February or beginning of March.
PHD and the incumbent, Mindshare, are being made to sweat by Dyson as they await news of who has won its pan-European account, a decision that has been pending since before Christmas. Separately, the appliance manufacturer appointed PHD to its £5 million UK media planning and buying account in August.
Media agencies in need of a travel account need look no further than Bulgaria Tourism, which is seeking a shop to handle its £2 million UK business. Despite the charms of the country, however, some agencies claim to have been put off by the tourist board's demands over payment terms and cost guarantees.
This article was first published on campaignlive.co.uk
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