Save the Children 'no child born to die' by Adam & Eve

The campaign, which uses the strapline "No child born to die", is the first work to be created by Adam & Eve since it won the account last year.

Spearheading the campaign is a TV ad, directed by Chris Palmer, which features a group of young children as they watch a series of projections of some of the world’s most inspirational heroes, such as Nelson Mandela, Albert Einstein and Muhammad Ali.

The spot is voiced by actress Helena Bonham Carter.