Agent Provocateur launches 'Touch me' iPhone app

Agent Provocateur has launched its debut iPhone app, created by digital agency Grape, which invites consumers to assist alluring models to remove clothing to reveal the brand's sexy lingerie.

Tilt the screen, unveil the lingerie
Tilt the screen, unveil the lingerie

The free-to-download interactive app invites customers to "Shake me, Tilt Me and then Undress Me" resulting in models removing clothing to reveal the underwear.

Touching the model takes customers through to Agent Provocateur’s website, where they can buy items direct from their phones.

The lingerie brand has previously used high-profile celebrities, including Kylie Minogue and Kate Moss, in its campaigns.

Grape picked up the Agent Provocateur social media account in December, following a competitive pitch.

This week the agency appointed Joe Holt as its creative director. Holt joins from Albion where he has worked for the past three years on brands including Absolute Radio, Cafe Direct and Jose Cuervo.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published