KFC ad takes manager to the supermarket
By John Reynolds, campaignlive.co.uk, Monday, 31 January 2011 11:15AM
KFC is to break the latest ad in its ongoing 'Fresh' campaign tonight (31 January), focusing on the provenance of its original chicken-on-the bone recipe.
The TV spot, by Bartle Bogle Hegarty (BBH), concentrates on the recipe, which is British-sourced.
The ad shows a KFC manager visiting the local supermarket.
He explains that consumers demand fresh, homegrown produce and points out that KFC uses the same fresh British chicken as you find in the supermarket.
The ad then cuts to a KFC kitchen, where the manager describes the extra effort made by KFC’s trained chefs to break the chicken by hand.
The latest spot is the latest in KFC's ongoing 'Fresh' campaign, which focuses on brand advertising, sitting alongside its price-promotion marketing.
Media buying was handled by Walker Media.
Marketing from fast-food companies, including McDonald's, has focused on the claimed provenance of their products, to offset claims their food is unhealthy.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Director B2B Network Career Consultants £52000 - £60000 per annum, London
- Online/Offline Marketing Executive Brand Recruitment £28000 per annum, Hemel Hempstead
- Sales and Marketing Administrator Brand Recruitment £22000 per annum, Peterborough
- Technical Project Director, Global Agency, London £70-75K Source £70000 - £75000 per annum, London
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- Halifax releases 'holiday dad' campaign