The film is supported by a print campaign and also a digital app – which introduces the functionality to enable users to ‘play’ with a television ad using a mobile phone, in real time.

W+K created the interactive i-phone App in conjunction with Gravity Mobile, which uses innovative technology to allow viewers of the film to ‘catch’ the featured, animated characters simultaneously with the commercial appearing on screen.   This is the first time this sound-synching technology has ever been used in an ad.

This article was first published on Campaign Work

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