French Connection 'spring/summer 2011' by Fallon

The campaign breaks with a 10 second TV spot, which depicts a girl on rollerskates powered by fire extinguishers.

Eight online films, including one featuring a girl playing the piano with her stilettos, and another showing a man using a bucket to cut his hair, will be hosted on www.frenchconnection.com.

The campaign also includes a number of print executions that will run in the fashion press, and in-store branding including shopping bags, window design, wall design and audio.