Virgin Media bids for inclusive brand appeal

Virgin Media is introducing the strapline 'A more exciting place to live' in a new multi-million pound campaign that focuses on the modern family's enthusiasm for technology.

The brand's latest ad campaign, created by DDB UK, kicks off tomorrow (5 February), with a takeover of Facebook's homepage and TV, outdoor and digital ads.

The TV spot will launch during ITV's primetime shows 'Primeval' and 'Take Me Out'. It uses the lyrics from the Madness song 'Our House' and features people consuming media in various ways while getting on with their lives.

Richard Larcombe, advertising and sponsorship director at Virgin Media, said: "Our new campaign celebrates the integral role technology plays as part of life today. People are using more services, devices and gadgets more of the time and Virgin Media is helping families lead a limitless digital life.

"We're enabling the next generation of digital entertainment and putting our brilliant services at the heart of UK homes.

"With superfast broadband, next generation TV and innovative mobile services, a Virgin Media world is a more exciting place to live."

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