AOL splashes out $315m on Huffington Post

AOL has agreed to acquire The Huffington Post, which has in the region of 25 million monthly users, for $315m (£195m).

AOL: acquires The Washington Post
AOL: acquires The Washington Post

In a statement, Tim Armstrong, chairman and chief executive of AOL, said: "The acquisition of The Huffington Post will create a next-generation American media company with global reach that combines content, community, and social experiences for consumers.

"Together, our companies will embrace the digital future and become a digital destination that delivers unmatched experiences for both consumers and advertisers."

Read more on Brand Republic's digital blog The Wall.

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BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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