TUI Travel signs deal with Intrepid Travel

TUI Travel, the International leisure group, has signed a deal with the Australian travel operator Intrepid Travel to combine their "adventure brands" and create a new global business.

TUI Travel: combines adventure brands with Intrepid Travel
TUI Travel: combines adventure brands with Intrepid Travel

The combined businesses will run under the umbrella company named Peak. TUI Travel and Intrepid Travel will keep their own branding while Peak will offer a platform for a multi-brand strategy.

The deal, scheduled to be completed by May, is expected to "drive cost synergies" of at least £10m a year for the next three years.

Peter Long, chief executive of TUI Travel Plc, said: "Specialist travel is an important part of our business and one of our key drivers of growth, due to strong margins and development opportunities.

"This deal with Intrepid Travel will significantly enhance our position in the fast-growing adventure travel sector.

"We believe this venture has great potential for value creation through the increased scale, synergies and growth of the combined businesses."

TUI Travel's adventure businesses, part of the specialist and activity sector, are based in the UK, Australia, North American and Netherlands and include Trek America, Exodus and Country Walkers.

Intrepid Travel is based in Melbourne, handling more than 100,000 customers a year.

In December, TUI said it was revising its marketing strategy for its Thomson travel brand, as it looked to maximise sales in the crucial January holiday booking period.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published