Pretty Polly 'hunt for legs 11' by BMB

The campaign centres on a Pretty Polly pop-up shop set up in Knightsbridge to track down ‘the year’s most
beautiful pins’.

The campaign is supported by press and digital posters. A photographer will take pictures of visitors to the shop and upload images onto Facebook for the public to vote on their
favourite legs.

The winner, who will become a brand ambassador for a year as well as receiving a modeling contract and £1000, will be chosen by a fashion panel that includes designer Henry Holland.