Heineken 'one million hugs' by AKQA

The film by AQKA features a group of Dutch models on a bar-crawl in Amsterdam’s Heineken bars. Along the way the girls hug as many as male Heineken fans as possible to say thank you.

The strapline at then end reads; ‘Thanks a million.’ Floris Cobelens, manager global Heineken digital media, said: "Whilst no one can claim today they are mastering the digital revolution, we at Heineken are ahead of the pack, behind a very steep learning curve."

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