Brands strut their stuff at London Fashion Week

This year's London Fashion Week is once again attracting the attention and marketing spend of leading brands eager to cash in on one of the highest profile fashion events of the year.

London Fashion Week: attracts a strong following from brands
London Fashion Week: attracts a strong following from brands

Canon is the principle sponsor for the seventh consecutive year. At this event they are promoting the power of the "image" that is central to fashion and the company's ethos. It is offering onsite camera hire and repair as well as technical support to professional photographers at the event.

Event sponsor Glacéau vitaminwater will be teaming up with fashion label Burberry and outdoor media owner CBS to treat thousands of Londoners to live streams of the event.

From today, the Burberry Prorsum autumn/winter catwalk show will screen exclusively on London's Piccadilly Circus sign.

CBS Outdoor UK will also broadcast content from the event across 60 screens on London tube platforms.

Caroline Rush, chief executive of the British Fashion Council, said: "This is an amazing opportunity to get Londoners involved in London Fashion Week and give them a front row seat to all the best shows – a sneak preview of the key trends and insight into what they will be wearing come autumn."

Elsewhere, publishing group Glam Media is using the event as a launch pad for their new video channel GlamTV.

The channel will be broadcast at the event and feature exclusive footage courtesy of Rightster, who have exclusive distribution rights to the British Fashion Council's video content.

Jane Loring, managing director of Glam Media UK, said: "The launch of GlamTV at London Fashion Week is the ideal setting for Glam Media with the company’s roots in fashion."

Topshop and Topman are among the fashion retailers offering insider content from the shows. Leading beauty and cosmetics companies such as Mac and Toni&Guy will also be on hand at the event to offer treatments to visitors.

The glitz and glamour of the show has attracted a number of high-end companies, including Coutts and Co, Mercedes Benz, Toywatch and Mayfair Hotel, who want to associate themselves with the event through sponsorship packages.

At the end of the week, Vodafone and Elle Magazine will sponsor London Fashion Weekend, the discount shopping event.

London Fashion Week attracts visitors from more than 25 countries and is said to generate orders worth in the region of £100m.

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