How product placement arrived in the UK

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It's behind you: Nestlé's Dolce Gusto makes TV history
It's behind you: Nestlé's Dolce Gusto makes TV history

Nestlé coffee brand Dolce Gusto made history today when it became the first brand to be featured on a UK-produced television programme in a paid product placement deal on ITV1's 'This Morning' . See below for how we covered its progress from proposal in 2009 to reality in 2011 and what is likely to come next ...

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Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
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1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
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1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

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