Homebase decorators take a trip to the seaside

By Ed Owen, campaignlive.co.uk, Monday, 28 February 2011 12:41PM

Homebase has launched its second series of ads that film the transformation of public spaces into cosy interiors, this time converting a pier into a family home.

The ad, by Leo Burnett, with media handled by Mindshare, follows on from last year's Carlisle Station spot, in which the station was converted from a lifeless and empty space to a garden, kitchen and living area.

Additional executions are planned for March and April. Filming used both live action and stop-motion animation techniques.

One section of the pier is transformed with thousands of plants, and an ice-cream stand is painted and tiled.

The pier entrance becomes a kitchen and living rooms extend out towards the sea.

A Homebase ad was banned earlier this month following a complaint by competitor B&Q.

This article was first published on campaignlive.co.uk

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