By Ed Owen, campaignlive.co.uk, Monday, 28 February 2011 12:41PM
The ad, by Leo Burnett, with media handled by Mindshare, follows on from last year's Carlisle Station spot, in which the station was converted from a lifeless and empty space to a garden, kitchen and living area.
Additional executions are planned for March and April. Filming used both live action and stop-motion animation techniques.
One section of the pier is transformed with thousands of plants, and an ice-cream stand is painted and tiled.
The pier entrance becomes a kitchen and living rooms extend out towards the sea.
This article was first published on campaignlive.co.uk