Warburtons 'celebration' by RKCR/Y&R

Set in a Warburton’s factory, the ad shows staff baking bread. Suddenly an alarm goes off and all the employees crowd around the end of the factory conveyer belt to collect the one millionth loaf that has been baked.

The spot aims to show the care that goes into making every loaf. The ad also reveals Warburton’s new logo and packaging for the first time; the corporate colour has switched from red to orange.

The campaign, which reveals Warburton’s new packaging, is supported by regional targeted press and online executions. The ad was written by Mark Waldron and art directed by David Godfree . It was directed by  Vince Squib through Gorgeous.