No end in sight for digital radio row

By Maisie McCabe, campaignlive.co.uk, Thursday, 03 March 2011 12:11AM

Plans for digital radio switchover by 2015 have been thrown into fresh doubt with sources at commercial radio broadcasters conceding that they do not expect a swift resolution to the row over who will fund the roll-out of local digital radio.

DAB…commercial broadcasters do not predict a row resolution

DAB…commercial broadcasters do not predict a row resolution

Many at commercial stations believe that local DAB might never achieve nationwide coverage due to last year's BBC licence fee settlement that only made provision for national, not local, DAB transmission.

A row erupted and the commercial sector refused to carry an ad campaign to promote DAB and boycotted industry meetings on the issue. An update on the situation is expected at the end of March.

In submissions to the Department for Culture, Media and Sport, commercial radio companies were asked to specify what they would be prepared to contribute. Sources at the broadcasters suggest they do not believe the BBC will be prepared to make up the shortfall and that, as a result, many stations will remain on FM.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Cross-Media Account Manager - up to £40K Ultimate Asset £35000 - £40000 per annum, City of London